Exactly how Robyn Exton grew prominent lesbian dating app the lady

Whenever Robyn Exton 1st established the woman internet dating and social network application for lesbians and bisexual ladies, a lack of earnings to promote designed she’d check-out nightclubs equipped with bottles of spirits.

“In the early weeks I’d head to nightclubs with a container of sambuca in a single hand, and tequila inside the more, and inspire girls to install the software in return for a shot,” states the 29-year-old.

Next at UNITED KINGDOM lesbian, gay, bisexual and transgender (LGBT) celebrations Manchester and Brighton pleasure, she directed people by waiting away from transportable lavatories providing rest room paper with leaflets encouraging the application.

This is back 2013, and Ms Exton’s low priced, but revolutionary, way of promotion shortly noticed consumer rates rise steadily, then https://besthookupwebsites.net/casualdates-review/ further gaining grip as a result of positive word of mouth.

Created in London, but with the headquarters moving to San Francisco last year in order to be nearer to all of us buyers, and also to maintain the thicker from the burgeoning myspace and facebook world, the Her app now has several million female people around the world.


The woman came into this world from Ms Exton’s aggravation with established lesbian dating websites and applications, which she don’t imagine had been good enough.

She says industry got reigned over by “dating web sites which were in the beginning made for gay men, and updated pink for lesbians”.

Ms Exton got an inside company familiarity with this because at the time she was actually doing work for a London-based advertising department, in which the girl client generated dating systems.

The lamp moment when she e whenever she was a student in a club with two company, one of whom had separate along with her girl.

Ms Exton claims: “We shared with her you need to join these websites to get to know some other person, there isn’t any more option.

“It was insane because we know the industry caused by my personal clients, and that I planning, ‘is this the number one that is available to ladies? Since it is uncomfortable, and embarrassing that individuals become forced to use these’.”

Armed with ?’??10,000 of benefit, such as a ?’??4,000 lottery winnings, Ms Exton established the most important incarnation of the girl in 2013, at first phoning they Dattch, which stood for “date catch”.

To protected support and business suggestions she successfully attained a location on start up coaching program Wayra, in fact it is run by telecommunications company Telefonica.

At first only an internet dating app, additional information is included during the last three years, including a reports part, and show listing.

“lots of our consumers come into a partnership, but use the app to find out what is actually happening for the urban area, study LGBT contents, while making company in their region.”

Paid-for type

Since its establish, Her possess lifted $2.5m (?’??1.7m) in financing, with our team people like Michael Birch, president of social network Bebo, and Alexis Ohanian, co-founder of development system Reddit.

But possess yet in order to make anything, as Ms Exton has actually at this point used the well-trodden course of getting grip by offering a free of charge provider.

Ms Exton won’t be pulled on rates, and what it will entail, but she does say you’ll encounter “extra value-added qualities”.

Development analyst Britanny Carter of study team IbisWorld states that software particularly Her, that focus on certain demographics, are able to effortlessly carve a niche in the online dating space.

She includes: “such as contents to further indulge customers is a great way for the woman to inspire app practices, especially when an individual base was smaller than average gains is very important.”

“similar to dating programs, the changing bills between applications are lower, so the girl will more than likely face opposition from other programs seeking appeal to the lesbian marketplace.”


Now situated in bay area with five co-workers, while two some other Her workers remain in London, Ms Exton states the software is on protect from people trying to subscribe.

To avoid this, all users must verify her gender by signing up through their unique Twitter or Instagram profile, while Her has additional examining elements positioned, and authentic users is “fast to document individuals who you shouldn’t esteem the community”.

On an infinitely more good mention, Ms Exton claims she is pleased to to learn reports about ladies who can “figure aside a huge element of their particular sexuality” through signing up for Her.

She recalls the time whenever a lady emerged to their at the conclusion of a conference she ended up being talking at.

“She only wished to express gratitude,” says Ms Exton. “She got encounter Her. and she could now speak to a team of females comparable to the girl, who produced their feel okay, and just weren’t attending ask the girl exactly what she determines since.”